{"id":21423,"date":"2023-05-18T19:14:42","date_gmt":"2023-05-18T17:14:42","guid":{"rendered":"https:\/\/preproduction.mediagenic.ch\/services\/cinema\/"},"modified":"2023-10-09T10:01:24","modified_gmt":"2023-10-09T08:01:24","slug":"cinema","status":"publish","type":"page","link":"https:\/\/www.mediagenic.ch\/en\/services\/cinema\/","title":{"rendered":"Cinema"},"content":{"rendered":"\n<div class=\"row row-collapse row-full-width align-middle\"  id=\"row-1516864685\">\n\n\n\t<div id=\"col-1552036121\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h1><span style=\"font-size: 180%;\">Cinema<\/span><\/h1>\n<p>Our media agency can help you plan your cinema advertising.  <br>Find out if the big screen is right for your business.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1552036121 > .col-inner {\n  padding: 60px 60px 60px 60px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-325355401\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_532361804\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2073\" height=\"1004\" src=\"https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/30.png\" class=\"attachment-original size-original\" alt=\"Salle de cin\u00e9ma pour illustrer la publicit\u00e9 au cin\u00e9ma et l&#039;accompagnement de l&#039;agence Mediagenic \u00e0 Lausanne\" srcset=\"https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/30.png 2073w, https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/30-300x145.png 300w, https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/30-1030x499.png 1030w, https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/30-768x372.png 768w, https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/30-1536x744.png 1536w, https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/30-2048x992.png 2048w\" sizes=\"auto, (max-width: 2073px) 100vw, 2073px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_532361804 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<section class=\"section dark\" id=\"section_2007215050\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-small\"  id=\"row-1821784229\">\n\n\n\t<div id=\"col-236481842\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h1>Benefit from the power of cinema advertising<\/h1>\n<p>A stable medium for many years, with a wide variety of films and modern cinemas, the cinema offers great opportunities to deliver impactful messages.<\/p>\n<p>Your advertising campaign benefits from a large screen, exceptional sound quality and attention-grabbing darkness. Audiences are comfortably seated and receptive to the messages they receive.&nbsp;<\/p>\n<p>Without further ado, discover the other advantages of advertising in cinema and how our media agency can support you.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-236481842 > .col-inner {\n  padding: 0px 30px 0px 30px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2007215050 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: #004aad;\n}\n#section_2007215050 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_2007215050 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1994670332\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-small\"  id=\"row-1065008852\">\n\n\n\t<div id=\"col-140284983\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Why a cinema campaign? The advantages of this image medium<\/h2>\n<p>The Swiss film industry is very dynamic. The cinema is an emblematic cultural space for consumers, who are very attached to this place. Viewers are sensitive to the messages conveyed and the emotions aroused by cinema.<\/p>\n<p>It offers advertisers significant advantages. Here are just a few examples:<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-140284983 > .col-inner {\n  padding: 0px 30px 0px 30px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-small\"  id=\"row-1411281698\">\n\n\n\t<div id=\"col-682051016\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row row-small\"  id=\"row-1942511665\">\n\n\n\t<div id=\"col-591410874\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center box-shadow-2 box-shadow-3-hover dark\" style=\"background-color:#004aad;\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(0, 74, 173);border-width:1 0px 0px 0px;\">\n\t<\/div>\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-979666763\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-616950133\" class=\"text-box banner-layer x50 md-x50 lg-x50 y15 md-y15 lg-y15 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-2395162631\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: center;\"><span style=\"font-size: 90%;\">Memorization rate<\/span><\/h3>\n<p style=\"text-align: center;\">Cinema has the best recall rate of all media, not least because viewers don&#8217;t have the option of looking at another screen, being distracted or changing channels.<\/p>\n\t\t\n<style>\n#text-2395162631 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-616950133 {\n  width: 80%;\n}\n#text-box-616950133 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-979666763 {\n  padding-top: 380px;\n}\n#banner-979666763 .bg.bg-loaded {\n  background-image: url(https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/row-1-column-1-2.png);\n}\n#banner-979666763 .overlay {\n  background-color: rgba(0, 74, 173, 0.407);\n}\n#banner-979666763 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-979666763 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-591410874 > .col-inner {\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-454240444\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center box-shadow-2 box-shadow-3-hover dark\" style=\"background-color:#004aad;\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(0, 74, 173);border-width:1 0px 0px 0px;\">\n\t<\/div>\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-470591908\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1718406943\" class=\"text-box banner-layer x50 md-x50 lg-x50 y15 md-y15 lg-y15 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-3294548146\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: center;\">Precise targeting<\/h3>\n<p style=\"text-align: center;\">Thanks to effective geographic and demographic segmentation, you can reach the most relevant consumers and optimize your advertising spend.<\/p>\n\t\t\n<style>\n#text-3294548146 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1718406943 {\n  width: 80%;\n}\n#text-box-1718406943 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-470591908 {\n  padding-top: 380px;\n}\n#banner-470591908 .bg.bg-loaded {\n  background-image: url(https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/row-2-column-1-1.png);\n}\n#banner-470591908 .overlay {\n  background-color: rgba(0, 74, 173, 0.407);\n}\n#banner-470591908 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-470591908 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-454240444 > .col-inner {\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-202446390\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center box-shadow-2 box-shadow-3-hover dark\" style=\"background-color:#004aad;\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(0, 74, 173);border-width:1 0px 0px 0px;\">\n\t<\/div>\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-2025853135\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1456603427\" class=\"text-box banner-layer x50 md-x50 lg-x50 y15 md-y15 lg-y15 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-244521571\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: center;\">Creativity amplified<\/h3>\n<p style=\"text-align: center;\">The large screen allows for high-quality staging, with immersive, creative ads of incomparable visual quality.<\/p>\n\t\t\n<style>\n#text-244521571 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1456603427 {\n  width: 80%;\n}\n#text-box-1456603427 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2025853135 {\n  padding-top: 380px;\n}\n#banner-2025853135 .bg.bg-loaded {\n  background-image: url(https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/row-1-column-2-2.png);\n}\n#banner-2025853135 .overlay {\n  background-color: rgba(0, 74, 173, 0.407);\n}\n#banner-2025853135 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-2025853135 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-202446390 > .col-inner {\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-small\"  id=\"row-601407057\">\n\n\n\t<div id=\"col-1484184861\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center box-shadow-2 box-shadow-3-hover dark\" style=\"background-color:#004aad;\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(0, 74, 173);border-width:1 0px 0px 0px;\">\n\t<\/div>\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-2014848905\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-469385275\" class=\"text-box banner-layer x50 md-x50 lg-x50 y15 md-y15 lg-y15 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-698927740\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: center;\">Accelerating digitization<\/h3>\n<p style=\"text-align: center;\">Cinemas are becoming increasingly digital, offering interactive possibilities with smartphones and other devices.<\/p>\n\t\t\n<style>\n#text-698927740 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-469385275 {\n  width: 80%;\n}\n#text-box-469385275 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2014848905 {\n  padding-top: 380px;\n}\n#banner-2014848905 .bg.bg-loaded {\n  background-image: url(https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/row-3-column-1.png);\n}\n#banner-2014848905 .overlay {\n  background-color: rgba(0, 74, 173, 0.407);\n}\n#banner-2014848905 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-2014848905 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1484184861 > .col-inner {\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-150769755\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center box-shadow-2 box-shadow-3-hover dark\" style=\"background-color:#004aad;\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(0, 74, 173);border-width:1 0px 0px 0px;\">\n\t<\/div>\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-175410613\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1668735696\" class=\"text-box banner-layer x50 md-x50 lg-x50 y15 md-y15 lg-y15 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-2334239030\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: center;\">Targeted calendar<\/h3>\n<p style=\"text-align: center;\">Surf the film release calendar: blockbusters, Swiss productions, cartoons, etc. Target the films that interest you with new releases every week.<\/p>\n\t\t\n<style>\n#text-2334239030 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1668735696 {\n  width: 80%;\n}\n#text-box-1668735696 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-175410613 {\n  padding-top: 380px;\n}\n#banner-175410613 .bg.bg-loaded {\n  background-image: url(https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/row-2-column-2-1.png);\n}\n#banner-175410613 .overlay {\n  background-color: rgba(0, 74, 173, 0.407);\n}\n#banner-175410613 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-175410613 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-150769755 > .col-inner {\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1475354420\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center box-shadow-2 box-shadow-3-hover dark\" style=\"background-color:#004aad;\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(0, 74, 173);border-width:1 0px 0px 0px;\">\n\t<\/div>\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-523994267\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-401836289\" class=\"text-box banner-layer x50 md-x50 lg-x50 y15 md-y15 lg-y15 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-3914179017\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: center;\">Advantageous partnerships<\/h3>\n<p style=\"text-align: center;\">You can forge partnerships with films, cinemas and more. Associate your image with a successful film to increase the impact of your commercial tenfold.<\/p>\n\t\t\n<style>\n#text-3914179017 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-401836289 {\n  width: 80%;\n}\n#text-box-401836289 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-523994267 {\n  padding-top: 380px;\n}\n#banner-523994267 .bg.bg-loaded {\n  background-image: url(https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2023\/06\/row-3-column-2.png);\n}\n#banner-523994267 .overlay {\n  background-color: rgba(0, 74, 173, 0.407);\n}\n#banner-523994267 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-523994267 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1475354420 > .col-inner {\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-1311136764\">\n\n\n\t<div id=\"col-1138567784\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Choosing the right advertising format: a key to success at the cinema<\/h2>\n<p>Cinema is different from other media, so your video production needs to be tailored to this particular platform. Innovation and creativity must be at the heart of your approach if you are to stand out from the crowd. However, it is perfectly possible to transform your spot into a shortened format for use on YouTube or for a TV campaign, for example.<\/p>\n<p>Depending on your communication objectives, there are several formats to choose from. These can include commercials, partnerships, banner ads, smartphone ads, branding on popcorn cartons and more. We&#8217;ll be happy to advise you on how to optimize your advertising message.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1138567784 > .col-inner {\n  padding: 0px 30px 0px 30px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-340634468\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2 style=\"text-align: left;\">Mediagenic can help you set up your cinema advertising messages<\/h2>\n<p>Our media agency puts its experts in cinema advertising at your disposal. Media planning, communications strategy, contacts with advertising agencies, media buying and results analysis are all managed by our team.<\/p>\n<p>Are you convinced by the impact of cinema advertising? <a href=\"https:\/\/www.mediagenic.ch\/en\/contact\/\">Contact us<\/a> to start your new campaign!<\/p>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-340634468 > .col-inner {\n  padding: 0px 30px 0px 30px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1994670332 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n}\n#section_1994670332 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1994670332 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_31383279\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-small\"  id=\"row-741462772\">\n\n\n\t<div id=\"col-2066936\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row row-collapse row-full-width\"  id=\"row-1171737754\">\n\n\n\t<div id=\"col-1795389350\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Frequently asked questions to our media agency about cinema advertising<br><\/strong><\/h2>\n<p>Find out below the answers to the most frequently asked questions about advertising on the big screen.<\/p>\n<div class=\"accordion\" rel=\"\">\n\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>Why choose cinema advertising for your company?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>Cinema advertising is a strategic choice, as it enables us to reach a large, captive audience and deliver an impactful message thanks to a high-quality video format.<\/p>\n<p>Films are often seen by large numbers of people, making them an ideal medium for advertising messages. It also benefits from a high viewing rate and enhanced memorability.<\/p>\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>How do I set up my cinema advertising campaign?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>Setting up a cinema advertising campaign can be broken down into several stages, including media planning, communication strategy, contacting the advertising sales house, buying advertising space and analyzing the results.<\/p>\n<p><a href=\"https:\/\/www.mediagenic.ch\/en\/contact\/\">Our<\/a> media <a href=\"https:\/\/www.mediagenic.ch\/en\/contact\/\">agency<\/a> can support you at every stage to ensure the success of your campaign.<\/p>\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>Is cinema advertising right for my company and my budget?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>Cinema advertising can be adapted to a variety of companies and budgets, thanks to the diversity of formats and media on offer.<\/p>\n<p>However, it&#8217;s important to consider production and broadcast costs, as well as your company&#8217;s objectives and target audience, before deciding whether cinema advertising is right for you.<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1404952012\" class=\"col medium-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"accordion\" rel=\"\">\n\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>How do you create a successful cinema advertising campaign?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>For a successful cinema advertising campaign, it&#8217;s important to clearly define your company&#8217;s objectives, target your audience, design an impactful message and measure the results of your campaign.<\/p>\n<p>It&#8217;s also a good idea to work with an agency specialized in cinema advertising, to benefit from its expertise in media planning, communications strategy and results analysis. Finally, it&#8217;s important to select the right films and cinemas to reach your target audience effectively.<\/p>\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>How can you measure the performance of your cinema campaigns?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>The performance of cinema advertising can be measured using various indicators such as penetration rate, cinema attendance, number of tickets sold and media consumption data.<\/p>\n<p>In Switzerland, three players are involved in measuring the performance of your cinema advertising campaigns:<\/p>\n<ul>\n<li>MACH Cinema analyzes cinema audiences<\/li>\n<li>ProCinema, the association of film exhibitors and distributors, which compiles statistics and rankings.<\/li>\n<li>WEMF, which studies consumer and media data in Switzerland.<\/li>\n<\/ul>\n<p>A link is made between the MACH Cinema study for planning large-screen campaigns, the data collected in the WEMF baseline survey and the ProCinema association&#8217;s statistics on tickets sold in cinemas.<\/p>\n<p>Thanks to this study, penetration rates are reliable and serve as a benchmark. It reflects the seasonal attendance of Swiss cinema-goers on a weekly basis. An analysis of preferences for different film genres, as well as seasonal penetration figures for all Weischer.Cinema cinemas, are also available.<\/p>\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>Does cinema advertising have a future?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>Like most other sectors, cinema advertising is impacted by digitization and digitalization. Already today, there are many possibilities open to you.<\/p>\n<p>Over time, advertising films will enable you to communicate more creatively to reach your target. Cinemas will become connected and offer a new advertising experience with individual, interactive ads via smartphone.<\/p>\n<p>There&#8217;s no doubt that cinema has many years ahead of it. This will enable advertisers to be ever more creative.<\/p>\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>What's the difference between cinema and TV advertising?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>Cinema advertising offers an immersive and captivating viewing environment for spectators. It can also reach specific target audiences depending on the film being shown.<\/p>\n<p>Television advertising receives less attention in some cases, as viewers can switch channels or rooms during commercial breaks, etc. TV, on the other hand, reaches a much larger audience much more quickly.<\/p>\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>How much does a cinema advertising campaign cost?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>The cost of a cinema advertising campaign depends on several factors. For example, you need to take into account the number of screens targeted, the length of the advertising spot, the choice of format, and so on.<\/p>\n<p><a href=\"https:\/\/www.mediagenic.ch\/en\/contact\/\">Contact<\/a> our media agency for a personalized quote.<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-2066936 > .col-inner {\n  padding: 0px 30px 0px 30px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_31383279 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(255,255,255);\n}\n#section_31383279 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_31383279 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":16556,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-21423","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/pages\/21423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/comments?post=21423"}],"version-history":[{"count":0,"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/pages\/21423\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/pages\/16556"}],"wp:attachment":[{"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/media?parent=21423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}