{"id":21476,"date":"2022-09-18T16:43:03","date_gmt":"2022-09-18T14:43:03","guid":{"rendered":"https:\/\/preproduction.mediagenic.ch\/data-driven-media-strategy\/"},"modified":"2024-06-20T15:51:17","modified_gmt":"2024-06-20T13:51:17","slug":"data-driven-media-strategy","status":"publish","type":"page","link":"https:\/\/www.mediagenic.ch\/en\/data-driven-media-strategy\/","title":{"rendered":"Data-driven media strategy"},"content":{"rendered":"\n<div class=\"row row-collapse row-full-width align-middle\"  id=\"row-1288497418\">\n\n\n\t<div id=\"col-448669252\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h1><span style=\"font-size: 160%;\">Measure and optimize: <br \/>The data-driven media strategy<\/span><\/h1>\n<p>We optimize all communication channels to achieve optimum ROI and maximum return on your investment.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-448669252 > .col-inner {\n  padding: 60px 60px 60px 60px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-804496896\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_161580357\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2558\" height=\"1438\" src=\"https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2022\/09\/mediagenic13-1.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2022\/09\/mediagenic13-1.jpg 2558w, https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2022\/09\/mediagenic13-1-300x169.jpg 300w, https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2022\/09\/mediagenic13-1-1030x579.jpg 1030w, https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2022\/09\/mediagenic13-1-768x432.jpg 768w, https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2022\/09\/mediagenic13-1-1536x863.jpg 1536w, https:\/\/www.mediagenic.ch\/wp-content\/uploads\/2022\/09\/mediagenic13-1-2048x1151.jpg 2048w\" sizes=\"auto, (max-width: 2558px) 100vw, 2558px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_161580357 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<section class=\"section dark\" id=\"section_57449632\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-small\"  id=\"row-1795787471\">\n\n\n\t<div id=\"col-113424075\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"font-size: 100%;\">What is a data-driven <br \/>media strategy?<\/span><\/h2>\n<p>Today, companies collect a great deal of data on their customers, prospects, in-store visitors&#8230; But consolidating this data to create a unified vision of customers is far from being a reality for the vast majority of companies.<\/p>\n<p>This is where data-driven media strategy comes in, with the aim of tracking and analyzing the performance of all your online and offline <a href=\"https:\/\/www.mediagenic.ch\/en\/2024\/06\/13\/optimiser-vos-objectifs-media-pour-des-campagnes-publicitaires-reussies\/\">campaigns to optimize<\/a> your advertising investments.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-113424075 > .col-inner {\n  padding: 30px 30px 0 30px;\n}\n@media (min-width:550px) {\n  #col-113424075 > .col-inner {\n    padding: 30px 30px 30px 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-364864922\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>The advantage for you, advertisers:<\/h2>\n<p>With the rise of digital technology, companies have more and more data at their disposal. By implementing a data-driven strategy, your brand will benefit in several ways:&nbsp;<\/p>\n<ul>\n<li>Target the hottest prospects using third-party data (twin profiles, etc.).<\/li>\n<li>Analyze purchasing behavior&nbsp;<\/li>\n<li>Track and measure the performance of your campaigns&nbsp;<\/li>\n<li>Manage your campaign in real time with precise indicators&nbsp;<\/li>\n<li>Send personalized messages and offers to your contacts&nbsp;<\/li>\n<li>Develop better customer interaction and loyalty<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-364864922 > .col-inner {\n  padding: 0 30px 30px 30px;\n}\n@media (min-width:550px) {\n  #col-364864922 > .col-inner {\n    padding: 30px 30px 30px 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_57449632 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #004aad;\n}\n#section_57449632 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_57449632 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1083139697\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-small align-center\"  id=\"row-625450675\">\n\n\n\t<div id=\"col-1268177286\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Our actions<\/h2>\n<p>A data-driven media strategy means, first and foremost, systematically integrating performance measurement into our ongoing test-and-learn approach.<\/p>\n<p>Tracking and performance measurement are carried out using tools that enable us to monitor interactions with your brand, measure the impact of <a href=\"https:\/\/www.mediagenic.ch\/en\/2023\/07\/20\/the-relevance-and-performance-of-online-advertising-compared-to-traditional-media\/\">off-line campaigns<\/a> (TV) on your website, and determine the return on investment (ROI) of these campaigns.<\/p>\n<p>Thanks to refined customer knowledge, we can implement more effective, personalized marketing actions. You&#8217;ll also be able to effectively reach prospects with the same profile as your customers, both nationally and locally.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1268177286 > .col-inner {\n  padding: 30px 30px 0 30px;\n}\n@media (min-width:550px) {\n  #col-1268177286 > .col-inner {\n    padding: 30px 30px 30px 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1475233397\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-568561699\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-568561699 {\n  padding-top: 46px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>To reach your &#8220;best prospects&#8221; and win new customers, we also implement programmatic display campaigns to broadcast your advertising messages. We implement targeting strategies based on behavioral data, contextual look-alike profiles, as well as thematic sites, &nbsp;affinitaires and major audience hubs to reach your targets.&nbsp;<\/p>\n<p>We adapt formats (rich media, video, events, native) and distribution contexts to suit your objectives.<\/p>\n<p>With access to all advertising inventories, we can deliver the right message to the right user at the right time.&nbsp;<\/p>\n<p>By running your desktop and mobile campaigns ourselves, you&#8217;re guaranteed real-time performance monitoring at the right price. Your targets will be effectively exposed and your campaigns will meet your objectives: developing brand awareness, winning new customers&#8230;<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1475233397 > .col-inner {\n  padding: 0 30px 30px 30px;\n}\n@media (min-width:550px) {\n  #col-1475233397 > .col-inner {\n    padding: 30px 30px 30px 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1083139697 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(255,255,255);\n}\n#section_1083139697 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1083139697 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-21476","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/pages\/21476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/comments?post=21476"}],"version-history":[{"count":5,"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/pages\/21476\/revisions"}],"predecessor-version":[{"id":24961,"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/pages\/21476\/revisions\/24961"}],"wp:attachment":[{"href":"https:\/\/www.mediagenic.ch\/en\/wp-json\/wp\/v2\/media?parent=21476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}