+ 20 years of experience in media planning strategy

MEDIAGENIC is a media marketing agency with a specialization in media strategy, creating effective, high-impact media plans.

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Our commitment: to exceed your objectives while optimizing your costs

Customer satisfaction is our top priority. That’s why we’ve set up a working process that enables us to support you beyond your initial brief.

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Free audit of your media strategy

The first step is to carry out a complete audit of your communication systems and media investments. This in-depth study enables us to analyze :

  • Profitability of media purchases already made
  • The performance of your past advertising campaigns thanks to the observation of key performance indicators (KPIs)
  • Evaluate your competitive situation to identify opportunities and threats
  • Your targets’ behavior and media consumption trends

We compare our knowledge of the market and the sector to ensure that your communication strategy is consistent with best practices in the field. This audit allows us to fully understand your brand and its positioning in the market.

With our free audit, you’ll leave with our recommendations for optimizing your ROI-oriented media presence.

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Why draw up a media plan?

Establishing a media plan is essential for an effective communications and marketing strategy. Here are some key reasons why a media plan is important:

Maximizing efficiency

A well-designed media plan maximizes the effectiveness of your communication and marketing efforts. It enables clear communication objectives to be defined, the target to be identified, the most appropriate communication channels to be selected and the action schedule to be determined. This allows us to optimize resource allocation and focus our efforts on the most relevant and effective actions to achieve our objectives.

Controlling the budget

A media plan gives you greater control over your communications and marketing budget. It lets you define estimated costs for each channel and action, plan expenditure over a given period, and monitor actual costs against forecasts. This helps to avoid unnecessary expenditure, prioritize investments and maximize return on investment.

Coordinating actions

A media plan coordinates the various communication and marketing actions. It allows you to define a clear calendar of actions, synchronize advertising campaigns, social network publications, promotional events and more. This avoids scheduling conflicts and ensures consistency in message delivery.

Measure and evaluate

A well-designed media plan makes it easier to measure and evaluate communication actions. It lets you define key performance indicators (KPIs) for each channel and each action, enabling you to track results and evaluate the effectiveness of your strategy. This enables us to make the necessary adjustments and continually improve performance.

Guiding creativity

A media plan provides a framework and guidelines for creative activities. It helps define key messages, communication tones, visuals, etc. This facilitates the work of creative teams and ensures consistency in brand communication across all channels.

 

Drawing up a media plan allows you to maximize the effectiveness of communication initiatives, control the budget, coordinate actions, measure and evaluate results, and guide creativity.

It’s an indispensable tool for a well-structured communications and marketing strategy geared to achieving set objectives.

Media planning questions

You may be wondering what a media plan is?

A media plan is a document that describes a company’s advertising strategy to achieve its marketing objectives. It contains details of the allocation of the advertising budget to the various communication channels, such as TV, radio, press, poster, digital, etc., according to a defined period.

It helps determine the optimal media mix to achieve the advertising campaign’s objectives, based on the target audience, market trends, advertising channel performance and the allocated budget. Media planning provides global visibility on past and future advertising broadcasts.

What are the main tasks of a media planner?
  • Analyze market data and industry trends to identify the best advertising opportunities.
  • Target your means of communication and identify the most relevant advertising channels to reach these audiences.
  • Establish advertising budgets and allocate expenditure to the various advertising channels, whether traditional media (TV or radio spots, newspaper and magazine advertising space, billboards) or digital (banners, social media, e-mailing, RTB, Adwords).
  • Negotiate rates and advertising space with the various communication media and agencies.
  • Develop broadcast schedules for advertising campaigns and monitor their execution.
  • Evaluate the results of advertising campaigns and adjust strategies based on performance.
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Our role: develop a media plan that helps you achieve your objectives

Our media agency can provide you with the services of its professional media planners.

The role of a media planner is to design and implement advertising strategies for brands and companies. Media planners work closely with advertisers, advertising agencies and media sales houses to develop effective communication plans that meet the company’s marketing objectives.

In short, the media planner plays a key role as project manager in the design and implementation of advertising campaigns, choosing the best cross-media channels and advertising media to achieve the company’s marketing objectives.

Establishing your media plan

Once your optimization levers have been identified, our experts can define your media planning strategy.

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What are the objectives of a communications campaign based on the purchase of advertising space?

The objectives of an advertising campaign can vary according to the company’s specific needs and goals. However, here are some of the objectives commonly pursued by advertising campaigns:

Increase brand awareness

One of the most common objectives of an advertising campaign is to increase brand awareness among the target audience. This can be achieved through hard-hitting messages, attractive visuals and a significant media presence. The aim is to raise awareness of the brand, its products or services, and to position the brand in the minds of consumers.

Generate sales

The aim of some advertising campaigns is to stimulate sales and increase company revenues. This can be achieved by creating a sense of urgency, offering special offers, discounts or incentives to buy. The aim is to convince consumers to make an immediate purchase or to encourage them to take action.

Encouraging engagement and interaction

Some advertising campaigns aim to encourage consumer engagement and interaction with the brand. This can mean calls to action to visit a website, sign up for a newsletter, enter a contest, comment or share content on social media. The aim is to encourage consumers to interact with the brand, create an emotional bond and foster long-term loyalty.

Inform and educate

Some advertising campaigns aim to inform and educate the public about a specific product, service or issue. This may involve communicating information about a product’s characteristics, raising awareness of social or environmental issues, or providing useful advice. The aim is to establish brand authority and create a relationship of trust with consumers.

Changing attitudes and behaviors

Some advertising campaigns aim to change consumer attitudes and behavior. This can include awareness-raising campaigns, campaigns to combat stereotypes, campaigns to promote healthy or sustainable behavior, and so on. The aim is to positively influence consumer attitudes and behavior, and contribute to social change.

It’s important to clearly define the objectives of the advertising campaign from the outset, as this will guide strategic and creative decisions throughout the campaign planning and creation process.

MEDIAGENIC helps you develop your media plans!

Let us develop a media strategy that benefits your business while staying within your budget! We master digital communication as well as more traditional advertising space purchases.

Contact us  to discuss your needs and our methodologies in more detail.