Enjoy the power and emotion of television advertising
Television is still the most widely used medium: 90% of Swiss households own a television set; television reaches almost two-thirds of Swiss people every day. This makes TV advertising a central tool for your advertising campaign. But it’s not just penetration that makes TV advertising so effective. Stir up strong emotions by broadcasting your message on television, and leave audiences with a clearer, more lasting memory. Whether you want to position your brand for the long term, or build product awareness as quickly as possible, television sets the scene for your message in a powerful way.
Thanks to smartphones and computers, television is increasingly watched on the move. But most TV consumption still takes place at home, in front of the classic big-screen TV.
For young Swiss people in particular, television is a “social medium”, and is watched more often than average when visiting friends, acquaintances or relatives.
The classic TV set therefore remains by far the most popular TV viewing device for all age groups.
We take care of your TV campaign before, during and after the campaign. We make sure your TV spot is shown at the right time, on the right channel. Thanks to our experience in TV planning, we’re familiar with all categories and environments, from sports to news and entertainment channels. That way, we can get your advertising to where your target group is.
Take advantage of our experience and reach your target group directly at home with your TV campaign.
Without further ado, discover the other benefits of TV advertising and how our media agency can support you.