Cinema

Our media agency can help you plan your cinema advertising.
Find out if the big screen is right for your business.

Salle de cinéma pour illustrer la publicité au cinéma et l'accompagnement de l'agence Mediagenic à Lausanne

Benefit from the power of cinema advertising

A stable medium for many years, with a wide variety of films and modern cinemas, the cinema offers great opportunities to deliver impactful messages.

Your advertising campaign benefits from a large screen, exceptional sound quality and attention-grabbing darkness. Audiences are comfortably seated and receptive to the messages they receive. 

Without further ado, discover the other advantages of advertising in cinema and how our media agency can support you.

Why a cinema campaign? The advantages of this image medium

The Swiss film industry is very dynamic. The cinema is an emblematic cultural space for consumers, who are very attached to this place. Viewers are sensitive to the messages conveyed and the emotions aroused by cinema.

It offers advertisers significant advantages. Here are just a few examples:

Choosing the right advertising format: a key to success at the cinema

Cinema is different from other media, so your video production needs to be tailored to this particular platform. Innovation and creativity must be at the heart of your approach if you are to stand out from the crowd. However, it is perfectly possible to transform your spot into a shortened format for use on YouTube or for a TV campaign, for example.

Depending on your communication objectives, there are several formats to choose from. These can include commercials, partnerships, banner ads, smartphone ads, branding on popcorn cartons and more. We’ll be happy to advise you on how to optimize your advertising message.

Mediagenic can help you set up your cinema advertising messages

Our media agency puts its experts in cinema advertising at your disposal. Media planning, communications strategy, contacts with advertising agencies, media buying and results analysis are all managed by our team.

Are you convinced by the impact of cinema advertising? Contact us to start your new campaign!

 

Frequently asked questions to our media agency about cinema advertising

Find out below the answers to the most frequently asked questions about advertising on the big screen.

Why choose cinema advertising for your company?

Cinema advertising is a strategic choice, as it enables us to reach a large, captive audience and deliver an impactful message thanks to a high-quality video format.

Films are often seen by large numbers of people, making them an ideal medium for advertising messages. It also benefits from a high viewing rate and enhanced memorability.

How do I set up my cinema advertising campaign?

Setting up a cinema advertising campaign can be broken down into several stages, including media planning, communication strategy, contacting the advertising sales house, buying advertising space and analyzing the results.

Our media agency can support you at every stage to ensure the success of your campaign.

Is cinema advertising right for my company and my budget?

Cinema advertising can be adapted to a variety of companies and budgets, thanks to the diversity of formats and media on offer.

However, it’s important to consider production and broadcast costs, as well as your company’s objectives and target audience, before deciding whether cinema advertising is right for you.

How do you create a successful cinema advertising campaign?

For a successful cinema advertising campaign, it’s important to clearly define your company’s objectives, target your audience, design an impactful message and measure the results of your campaign.

It’s also a good idea to work with an agency specialized in cinema advertising, to benefit from its expertise in media planning, communications strategy and results analysis. Finally, it’s important to select the right films and cinemas to reach your target audience effectively.

How can you measure the performance of your cinema campaigns?

The performance of cinema advertising can be measured using various indicators such as penetration rate, cinema attendance, number of tickets sold and media consumption data.

In Switzerland, three players are involved in measuring the performance of your cinema advertising campaigns:

  • MACH Cinema analyzes cinema audiences
  • ProCinema, the association of film exhibitors and distributors, which compiles statistics and rankings.
  • WEMF, which studies consumer and media data in Switzerland.

A link is made between the MACH Cinema study for planning large-screen campaigns, the data collected in the WEMF baseline survey and the ProCinema association’s statistics on tickets sold in cinemas.

Thanks to this study, penetration rates are reliable and serve as a benchmark. It reflects the seasonal attendance of Swiss cinema-goers on a weekly basis. An analysis of preferences for different film genres, as well as seasonal penetration figures for all Weischer.Cinema cinemas, are also available.

Does cinema advertising have a future?

Like most other sectors, cinema advertising is impacted by digitization and digitalization. Already today, there are many possibilities open to you.

Over time, advertising films will enable you to communicate more creatively to reach your target. Cinemas will become connected and offer a new advertising experience with individual, interactive ads via smartphone.

There’s no doubt that cinema has many years ahead of it. This will enable advertisers to be ever more creative.

What's the difference between cinema and TV advertising?

Cinema advertising offers an immersive and captivating viewing environment for spectators. It can also reach specific target audiences depending on the film being shown.

Television advertising receives less attention in some cases, as viewers can switch channels or rooms during commercial breaks, etc. TV, on the other hand, reaches a much larger audience much more quickly.

How much does a cinema advertising campaign cost?

The cost of a cinema advertising campaign depends on several factors. For example, you need to take into account the number of screens targeted, the length of the advertising spot, the choice of format, and so on.

Contact our media agency for a personalized quote.