Market / competitive analysis
We analyse who your competitors are, what their spendings are, their activities and their strategies (media mix, media weight, seasonality, media plan etc.)
Consumer / Target groups analysis
We analyse your marketing target group(s) about socio demographic criteria, consumer insights, consumption habits, media usage etc. We define Media Target Group(s) for a more efficient & qualitative planning
Communication and media strategy & tactics
We define & develop efficiency and quality driven communication channel strategies based on your Brand-Marketing & Communication objectives with clear defined KPIs. We implement tactics to improve the efficiency of your overall media spendings as well as per channel (media).
Communication channels selection
We define the appropriate selection of communication channels (media mix) to reach your target groups in an efficient and impactful way.
We negotiate best buying conditions to optimise your media budget with quality media spaces & best rates.
Campaign management and on-going optimisation
We monitor all your media activities (campaigns), which allows an on-going optimisation of your investments.
Budget control, billing and payment
We supervise the whole budget process: budget settings, budget control & billing.
Post-campaign analysis and reportings
We deliver after every campaign a detailed post-campaign analysis / reporting with the key figures and learnings.
Event, sponsoring & product placement
We offer a 360° communication approach which also includes events, sponsoring and product placement activities.