Campaign

Press campaign to increase visibility and brand awareness of Nescens in German-speaking Switzerland.

The titles chosen have a strong affinity with Nescens’ high-end target:

Annabelle
Bolero (Bilanz & Handelszeitung)
LUXE by Finanz & Wirtschaft
” Z “
Côte Magazine Zürich

Strategy & planning

Mediagenic

Media

Press

The objectives

To achieve the brand’s objectives, we’re going to approach the aspect of brand awareness (the basis for sales) on the principle of product communication. So we’re going to link the growth of brand awareness to brand-product communication.

We will also increase the effectiveness of Nescens’ advertising investments by optimizing the use of various communication media. The geographical area defined for the plan is German-speaking Switzerland.