Campaign

Cross-Media Campaign
Development and rollout of a cross-media campaign to celebrate TILLE’s 70th anniversary in 2025. Launch of a refreshed visual identity reflecting both the brand’s heritage and its modern vision, aimed at enhancing its visibility among both professional and consumer audiences.

The objectives

Positioning TILLE as an iconic brand that embodies both heritage and forward-thinking values. Leveraging its 70th anniversary as a strategic milestone to modernise its image and strengthen its visibility among target audiences.