Category Archives: Advertising market news

Media trends in Switzerland – IGEM-Digimonitor 2023 summary

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In a constantly evolving media industry, Switzerland is experiencing significant changes in media consumption, as revealed by the latest data from the annual Digimonitor study, jointly organized by the electronic media community of interest (IGEM) and REMP SA for advertising media research. Notable changes in the social media landscape: Artificial Intelligence and Chatbots: Video streaming […]